Pillar #4 - Communication and Community Engagement
GOAL: Foster positive relationships and collaboration among all stakeholders
Objective A: Improve internal and external communication
Measures
- Increase the number of mobile app downloads
- Increase the number of "calls to action" on social media platforms
- Increase social media and web engagement
- Expand and streamline the number of platforms for communication
Activities
- Promote ongoing and open communication among all stakeholders
- Increase engagement through meaningful and timely interactions
- Develop a more open system of communication between school, district, and community
- Develop a coordinated system of surveying stakeholders and use focus groups to identify ways to improve communication
- Develop a system of tracking engagement across existing communication platforms
- Distribute timely content through available channels (publications, web, email, mobile, social media, face-to-face)
Objective B: Contribute to and grow positive regard for the organization throughout the greater community
Measures
- Increase number of likes, fans and followers on the district and Superintendent social media pages
- Increase the number of positive customer service experiences
Activities
- Provide communication training for schools and staff to enhance customer service satisfaction
- Develop marketing campaigns to enhance district initiatives
- Create campus tour videos
- Use social media to improve transparency
- Develop meaningful employee recognition programs
- Increase the use of communication tools to share district news, achievements, and celebrations
- Promote the District Strategic Plan
- Conduct surveys focused on customer service and communications
- Engage local legislators on district needs and achievement
- Enlist and empower students as voices of academic, school, and district achievement
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